The announcement was made by Jean-Louis Chaumeil, chairman and CEO of Nestlé Middle East, during a cooperation signing session with the PAOS, which took place as part of the initiative.
The ‘Nestlé Strong & Healthy Bones’ initiative addresses the need to propagate bone health knowledge in the region to help prevent osteoporosis. This need is reflected by the high number of women thought to be at risk of bone fracture, according to recent studies. The initiative will see several education programmes and active campaigns rolled out across the region in the coming months.
“Nestlé has 140 years of expertise in nutrition, health and wellness, which have always been put in the service of consumers,” said Jean-Louis Chaumeil. “Our strength comes from a well-founded research heritage having the world’s largest private nutrition and food research capability, our strategic alliances with scientific organisations and professional health bodies, and a wealth of knowledge of consumers’ requirements and preferences when it comes to food and nutrition choices.
“We’re confident that our partnership with the Pan Arab Osteoporosis Society will bring consumers in the Middle East more valuable resources and services to help them better understand the importance of building and maintaining strong bones in preventing bone disease, and help them translate such knowledge into positive lifestyle changes to ensure lifelong bone health and mobility.”
Commenting on the occasion, Dr Gemma Adib, president of the PAOS, said: “Most recent studies have pointed out the prevalence of low bone mass among women in the region, as 35% of women over the age of 50 in the Middle East suffer from osteoporosis. Raising awareness about the problem among the general public and health professionals alike is one of our objectives at PAOS. We’re pleased to partner with a leader in nutrition and wellness like Nestlé for this purpose, and we’re positive that such a partnership will help extend our reach and enable us to achieve better results in terms of equipping the largest number of people with the right knowledge and tools to prevent osteoporosis.”
Source: International Supermarket News
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