Nestlé has released the first organic Nescafé Gold premium instant coffee in the UK this month, responding to the increasing consumer demand for organic products.
Nescafé Gold Organic is made using 100% organic Arabica coffee beans, delivering a smooth, fruity flavour with notes of sweet and sour citrus fruits.
The release of the new product comes a year after Nestlé opted to relaunch its Nescafé Gold range around the world, introducing a new recipe containing Arabica coffee beans ground ten times finer than the average ground coffee bean to enhances the taste of the new range.
Neil Stephens, managing director of Nescafé’s beverage division in the UK and Ireland said: “This is our first organic offering from Nescafé.
Demand for organic products continues to grow in Britain and remains a big factor for many consumers, particularly those interested in the environmental benefits of going organic.
“I’m delighted to be able to share this premium innovation with the UK’s coffee drinkers.”
Nescafé Gold Organic is now available exclusively from Sainsbury’s stores nationwide in the UK.
© FoodBev Media Ltd 2019