Nestlé is relaunching a range of Maggi products in the UK and Ireland with improved recipes as well as updated packaging designs to boost stand out on-shelf.
Maggi’s Fusian and 3 Minute Noodles block range and So Juicy and So Tender dry recipe mixes have been reformulated using more of the “familiar ingredients that people would find in their kitchen cupboard”.
Maggi Fusian and the Maggi 3 Minute noodle block range now contain “25% less salt compared to the market average”. The Maggi So Juicy line has no artificial colours, flavours or preservatives. And the Maggi So Tender portfolio features no hydrogenated vegetable oil and no artificial colours.
Meanwhile, a new visual identity focusing on flavour with more contemporary and striking packaging has been added. The packaging aims to help consumers find their favourite flavours on shelves.
The new packs are now being rolled out with all products due in stores by the end of the month.
Daniel Wheeler, Maggi marketing manager at Nestlé UK and Ireland, said: “At Maggi, we strongly believe that homemade cooking can make a positive impact on people’s lives and everyone should be able to enjoy it every day.
“The team has worked tirelessly to deliver products and recipes that help consumers make meals that are both utterly delicious and perfectly balanced. Through our latest improvements, we aim to inspire families to prepare authentic and deliciously tasty homemade food more often, helping them in their exploration of world flavours in the comfort of their home.
“By reducing salt and saturated fat and using more ingredients people know and love, Maggi is making it that little bit easier for families to understand exactly what goes into the food they are preparing for their loved ones and be confident they are making a good choice.”
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