All five NeuroDrinks SKUs will be available in Sainsbury’s 215 largest stores while NeuroBliss and NeuroTrim will be stocked in a further 132 stores.
Later in the Spring NeuroSonic will be available in Sainsbury’s petrol forecourt stations. NeuroSonic contains a blend of ingredients that enhances mental alertness and focus and is therefore the perfect drink for motorists on the go, according to the company.
Steve Norris, MD of NeuroDrinks UK, said: “We are extremely excited about the Sainsbury’s launch and we look forward to working closely with them to offer their customers something completely unique in the soft drink section.
“No other range of drinks offers functional benefits such as helping healthy weight loss or providing vitamin D and we will be supporting the launch with a full activation programme, to include in-store sampling, promotions and educational features in the Sainsbury’s magazine.”
Source: Neurodrinks
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