The TV creative will air on 10 September 2013, during the England vs Ukraine football match on ITV1. It will run intermittently for a year-long media plan, encouraging consumers to ‘Live Like the Captain’.
The cinematic-style ad captures the rich history of the rum brand and the personality of the charismatic, fabled buccaneer with whom the brand shares its name, Sir Henry Morgan.
The ‘Live Like the Captain’ campaign showcases the epic journeys, legendary adventures and charisma of Sir Henry Morgan to a contemporary audience and brings to life the legendary figure behind the brand.
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