The Not Just Any Tequila campaign is launching with the introduction of its first TV spot, called Tattoo, which explores what happens when you don’t take the time to make the smart choice.
Consumers across the US will be introduced to the new campaign through a robust campaign that includes TV, digital and print executions. The campaign was created by La Comunidad Miami, which was recently awarded the creative for Sauza Tequila and Hornitos in the US market.
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