The campaign will be supported by 30-, 60-, and 120-second TV advertisements, as well as robust outdoor billboard, print and digital executions.
The TV, digital and print ads will feature headlines such as, ‘We Remember Prohibition – It was a Blast’, ‘Some Men are Kicked Out of Bars – Others are Kicked Out of Countries’, and ‘Earthquakes, Fire, Exile, Prohibition – Sorry Fate, You Picked the Wrong Family’.
The Bacardi word mark has also been updated, influenced by the Cuban Art Deco style from the late 1920s to early 1930s.
© FoodBev Media Ltd 2024