Alongside the existing 750ml glass bottle, a new 330ml bottle size is being launched. The brand will now be available in clear glass bottles and will benefit from enhanced label graphics. Minor enhancements to the all-natural formulation will give Qcumber an improved taste.
The highlight of the successful launch period, which saw sales out-strip all forecasts and positive consumer responses exceed all possible expectations, was Qcumber being named as the ‘Outstanding New Product Innovation’ at IFE13, the international food and drink event held biennially in London.
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