The company, based in North Wales, is rolling out the ‘Love Milk’ concept across its products, vehicle fleet, website and livery.
The redesign comes as Tomlinson’s, which produced 35million litres of milk last year and counts sandwich chain Subway among its national customers, looks to tap into growing demand for locally sourced milk.
Co-owner Philip Tomlinson said: “We were looking for a concept that avoided the usual farming clichés and offered something different, and I believe we have achieved that. We have a strong relationship with our farmers and we love what we do, so the ‘Love Milk’ message just seemed the right way forward.”
Tomlinson’s believes in putting something back into the community, so turned to locally based Bread & Butter Design to create the new logo.
Philip added: “The ‘Love Milk’ concept was an instant hit with us. The message is clear, crisp and simple and distinctive, and it really stands out from competitor brands.
“We will be pushing the message out using social media sites like Twitter, Facebook and Pinterest, as we really want to make milk appealing, especially to younger people.”
Tomlinson’s milk is processed into a range of packaging formats, including metric and imperial poly bottles, traditional glass pints, eco pouches and sustainable cartons.
Source: Tomlinson’s Dairies
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