The campaign, an extension of the ‘Open Happiness’ marketing platform, will be deployed in more than 90 countries around the world through a new TV commercial, digital experiences, in-store promotions and packaging. It represents the first new creative used in a global holiday campaign for the Coca-Cola brand since ‘Christmas Caravan’, that featured holiday-themed delivery trucks.
The global campaign, developed through a collaboration of marketing teams at Coca-Cola Germany along with the global brand team, will launch around the world in November.
The new TV commercial ‘Snow Globe’ illustrates the theme of the campaign of how people find happiness through the simple moments of connecting with friends and family that are inspired by Coca-Cola.
Shake Up Christmas, produced by Butch Walker, will be released as a single worldwide. The song is included as a bonus track on the deluxe version of Train’s latest album Save Me, San Francisco (Golden Gate Edition), which debuts globally on 2 November 2010 by Sony Music.
Source: The Coca-Cola Company
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