The latest Coke Zero advert illustrates how our experience of taste can be affected by our senses. Cinema-goers who ordered a Coca-Cola were given their drink in the iconic red cup. Unbeknownst to them, a Coke Zero cup was hidden inside.
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Previous versions of the ad have been aired in Spain and Italy with great success, where again, most of the Coca-Cola drinkers were ‘thrilled’ to discover Coke Zero had the taste of Coke but with zero sugar.
The new TVC for North West Europe and the Nordics was filmed at Kinepolis cinema in Brussels in November 2012. It was created by Publicis advertising agency and directed by Francois Nemeta.
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