The illustrations and colours emphasise the ‘tropical atmosphere’, and the handwritten text underlines craftsmanship and a respect for nature.
Infra Foodbrands marketing manager Suzanne de Jonge said: “This new design represents our committed and environmentally conscious identity. And important for the shopkeeper, it makes you thirsty! We are certain that this design will be appreciated by our current consumer base and attract new consumer groups.”
Maaza can now claim to be one of the world’s leading tropical juice brands and its story dates back to India in 1973 when the first Maaza juices were made from mango puree.
Source: Infra Foodbrands
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