Halewood International have secured a long-term deal with West Cork Distillers to distribute a new special Irish whiskey blend by punk band, The Pogues.
A blend of malt Irish whiskey, the beverage aims to capture the spirt and known rebelliousness of the band.
Halewood International will also distribute West Cork original Irish whiskey and West Cork single malt Irish whiskey as part of the deal which will see all three whiskeys launched in the UK, China, South Africa and Romania.
Using ingredients indigenous to Ireland, including locally grown grain and Irish spring water, all West Cork whiskey’s are produced in multiple small spirit stills, aiming to ensure the highest quality spirit due to the low liquid to copper ratio.
Halewood International’s marketing manager Catherine Meardon said: “We’re delighted to be distributing The Pogues whiskey; a quality product with such an iconic brand gives us a versatile audience, from whiskey connoisseurs to music fans and those early adopters looking for the next hot spirit. We’ve already received huge interest both on and off-trade and we’re excited about the increased attention we’ll receive in the run up to Christmas.”
Founder ofWest Cork Distillers John O’Connell added: “Being independent we have much synergy with Halewood International. The company’s creative outlook and impressive global infrastructure gives us great confidence at this key time for our brands.”
The Pogues’ whiskey is available in a 70cl bottle with a recommended retail price of £30.
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