The new design retains the familiar Geeta’s name and logo in white, handwriting-style font set on red background.
Geeta’s is also launching a new range of curry pastes that serve two, set to include all the UK favourite Indian curry dishes. Flavours include Mild Curry, Korma, Tikka, Balti, Rogan Josh, Madras and Jafrezi.
The curry pastes will be presented in a premium foil pouch format.
“With the Indian grocery category proving static of late (IRI Grocery Outlets Nov 2012), Geeta’s intention is to add value and innovation to the Indian sector,” said Sally Campbell, UK category manager for Geeta’s. “This new range also aligns with the current consumer trend of ‘eating in and more involvement in cooking’, with the added feature of convenience.
“The recommended retail price for this new range of pastes has been set at 99p/unit.”
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