The new creative campaign focuses on risk-free trial, consumer awareness and adoption of Truvia natural sweetener through TV and digital spots, social media engagement and retail promotions.
“With the continued growth and acceptance of stevia and Truvia products in the US and around the world, we saw an opportunity to get consumers to rethink their daily habits with our new creative campaign,” said Mark Brooks, global business director for Truvia Consumer Products. “We wanted to be more direct with consumers looking for a way to reduce calories and sugars in their diet and ask them to switch to Truvia natural sweetener as their sweetener of choice.”
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