Asking ‘How far would you go for a friend?’ the new online film provides a twist to Carlsberg’s strapline, ‘That Calls for a Carlsberg’ through a real life, drama set up, caught on hidden camera.
Thomas Moradpour, Carlsberg’s vice president, Carlsberg, said: “We’re giving a stage for friends to show what they’re made of.
“The situation is orchestrated, but the reactions or our participants are real, and prompts the viewer to ask, ‘What would they do in that situation?’ We caught ordinary friends red-handed being amazing… that calls for a Carlsberg.”
Source: Carlsberg
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