New spirits range LoCa is set to launch its debut gin product Minus 33 into bars and onto shelves across the UK later this month.
Minus 33 which claims to have almost one third fewer calories per serving than many other major brands of gin is the brainchild of 26-year old entrepreneur Sam Trett, founder of LoCa Bev.
Sam said: “We worked incredibly hard to create a brilliant brand in LoCa, and a groundbreaking product in Minus 33. We have an unusual message to communicate we are not a gin – we’re offering something better than that.”
LoCa received support funding from the Prince’s Trust and the Scottish Government as well as private investors including the former owners of the retailer Schuh. Two former Whyte & Mackay executives also have an interest in the business.
The product will be available in bars and independent stockists across the UK.
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