To help UK consumers gain a better understanding of units and their own drinking in the new year, Drinkaware has posted 2.3m unit and calorie calculators to households across the UK.
The survey of more than 4,000 UK adults found that when asked to choose from a list of beverages, only 30% of women and 46% of men could correctly identify which drinks roughly equate to one unit of alcohol.
The survey also showed that less than a third of adults (29% of women and 32% of men) can correctly state the recommended daily unit guidelines for alcohol for their own gender.
To try to increase the UK’s knowledge of equivalents, the Drinkaware unit calculator, which features a range of alcoholic beverages, enables consumers to tot up the number of units and calories in their favourite drinks and promotes three top tips for a healthier 2011:
Chris Sorek, chief executive of Drinkaware, says: “It’s great to see most people have heard of the term ‘alcohol units’, but we want to help them understand the unit equivalents of their favourite drinks and relate those to the recommended daily guidelines.
“Changing the UK’s drinking culture won’t happen overnight, but providing consumers with useful tools such as the unit calculator can help them understand what a unit is and how many are in the nation’s most popular drinks.
“It’s important we challenge the norm of people unwittingly drinking to excess, whether that’s at home after a long day at work or out at a bar or restaurant. Knowing how the unit guidelines translate into everyday life will make it easier for consumers to stick to them. The benefits of this will be felt not only by individuals through better health and well-being, but also by wider society.”
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