Coinciding with the launch of a new pack design, the ad reinforces the message that Tropicana is one of the best possible starts to the day.
The feel-good creative firmly aligns Tropicana with exceptional breakfasts and memorable mornings. Building on the success of last year’s ad, this exciting new campaign is expected to reach even more consumers by aiming to strengthen their association with the all-important breakfast occasion.
Tropicana is also unveiling a new image, refreshing its packaging with a contemporary and colourful look that hopes to maximise standout on-shelf and reinforce the premium quality positioning.
The new pack designs highlight the different variants, which will make it easier for shoppers to locate their favourite flavours and formats in the fridge.
Peter Charles, Tropicana marketing manager, said: “Tropicana is already in growth (+6.8%), but we expect this to be accelerated with the substantial marketing investment we’re putting behind the brand and impactful new packaging which will further engage consumers.
“To make the most of the support retailers should be ensuring that they’re fully stocked up with leading lines such as Tropicana Smoooth and Tropicana Original, as well as the delicious new flavours including Orange & Lemon and Orange Blush to drive juice sales.”
Source: PepsiCo
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