The ad was launched on 8 April in the UK. The 30-second spot will air during the day as well as targeting specific evening programmes, including Location, Location, Location and Grand Designs, appealing to the campaign’s target audience of mums.
Cathryn Sleight, Marketing Director for CCGB, explains: “This creative provides the perfect way to remind consumers of the great taste and refreshment that our ‘My Coke’ portfolio offers while demonstrating our commitment to providing consumers with a choice of regular and zero sugar beverages available in a variety of pack sizes. The ad highlights that there’s a drink for every occasion and provides mums with the information they need to make an informed choice, whatever their lifestyle.”
See the video at this link.
Source: Coca-Cola Great Britain
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