“Traditionally, the market for nutraceuticals has been led by small independent businesses, each with very targeted and niche branded offerings,” said Zenith market intelligence director, Gary Roethenbaugh. “Growing competition from mainstream beverage players has encouraged innovation and helped establish greater credibility in the eyes of consumers. Still a small sector in relative terms, nutraceuticals offer premium value and continued growth prospects.”
Other findings from the 2009 Global Nutraceutical Drinks report include:
l regions are forecast to see future growth, in particular the early stage markets of the Middle East and Latin America.
Despite the global credit crunch, Zenith anticipates that nutraceutical soft drinks will maintain high single-digit growth, reaching 5,600 million litres by 2013.
The 2009 Zenith Report on Global Nutraceutical Drinks contains 91 pages, including tables and charts, brand and company profiles and a full market commentary. Contact Zenith International on +44 (0)1225 327900, or via email.
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