Located in northern Jiangsu Province, Suqian is a natural extension of the company’s beverage expansion plans given its close proximity to the company’s existing distribution networks.
Through the distributor, Nutrastar’s Yang Yang Ba functional drink will be available at approximately 100 points of sale (POS), including small supermarkets and convenience stores.
Nutrastar has also brought on a new wholesale distributor in neighbouring Changzhou City. Changzhou is situated in China’s affluent Yangtze Delta region about 160km west of Shanghai and has a population of roughly 4.5 million people.
With this wholesale distributor, the company’s Yang Yang Ba drink will be available for sale in an additional 200 POS, consisting of mostly small supermarkets and convenience stores.
Ms Lianyun Han, CEO and founder of Nutrastar, said: “The entry into Suqian and the addition of Changzhou wholesale distributor for our entry level Yang Yang Ba functional health drink is a continuation of our expansion initiatives, which began in the fourth quarter of 2010.
“Already, Yang Yang Ba has seen good, healthy reception in its current cities and we are eager to continue building its presence in Jiangsu and other areas in China.”
Source: Nutrastar
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