Creative design agency Deep has developed a new advertising campaign for Nyetimber, the sparkling wine producer based in the south of England.
The print and digital campaign, Nyetimber’s first, aims to build awareness of the brand and showcase its newly launched 1086 wine.
Grant Bowden, creative director at Deep, said: “1086 is only made when the grape harvest is exceptional and is named after Nyetimber’s first mention in the Domesday book of 1086. Our campaign needed to reflect both the brand’s rich, British heritage and the exceptional quality of the product.”
Deep began by creating a brand strategy to differentiate Nyetimber from competitors and establish its position as a luxury British winemaker.
This led to the concept of ‘Made Glorious’, inspired by a line from Shakespeare, which was used to shape a narrative to celebrate Nyetimber’s approach to wine production.
The ‘Made Glorious’ concept has been brought to life in a campaign spanning digital, film and print advertising and guerrilla-style visual projections on some of London’s landmarks.
As Nyetimber’s sole creative agency, Deep also developed a new set of brand guidelines for Nyetimber’s 1086, which will underpin the campaign as it continues to roll-out up until December.
Matt Shelley, design director at Deep, said: “The focal point of the campaign is the film featuring incredible violinist Sally Potterton and a narrative linking the anticipation and excitement of playing a once-in-a-lifetime concert with the unforgettable experience of tasting the rare 1086 sparkling wine for the first time.
“Sally was perfect as she’s a classical violinist with a contemporary twist – reflecting Nyetimber’s heritage and luxury positioning while nodding to their contemporary forward-thinking approach.”
Nyetimber head of global marketing Louisa Corben said: “The launch of 1086 has marked a very special and pivotal time for Nyetimber. Deep have been invaluable at helping us communicate and establish the Nyetimber brand in the most creative and beautiful way.”
© FoodBev Media Ltd 2019
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