Starbucks and L’Oréal are the first brands onboard for the six-month trial, which relies on consumers opting into the service to receive relevant messages dependent on their age, gender, interests and (for the first time) their location.
With the launch, O2 immediately enables the UK’s favourite retailers and brands to reach more than a million opted-in consumers on their mobile phones when they’re in a mindset to make a purchase.
When opted-in O2 More customers are found to be within a geo-fenced area owned by Starbucks, those interested in food and drink receive an SMS offering them money off Starbucks Via Ready Brew at a nearby branch.
Read the full O2 press release here.
Source: O2
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