Vegetable oil brand Crisp ‘n Dry has announced a new partnership that will offer consumers discounts on breaks at Haven resorts.
The brand, marketed by Princes, will feature the on-pack promotion across 1.6m units of its 1l and 2l bottles for 12 weeks. Consumers will be offered the chance to save up to £50 on the price of a Haven family holiday on selected dates during 2015.
Princes had previously revealed that its canned food and soup brand Crosse and Blackwell would feature its own on-pack promotion, offering shoppers the chance to win one of two family holidays to a Butlins resort as well as 20% off the price of a holiday with every product bought.
Neil Brownbill, marketing director for Crisp ‘n Dry producers Edible Oils, said: “It’s important to build on the growth that Crisp ‘n Dry has experienced so we’ve got some exciting activity planned for the next few months. Our latest promotion with Haven is designed to increase interest and help drive sales.
“The run up to summer is the perfect time to launch the promotion, as families begin to look for fun activities to do during the school holidays. The offer provides us with a great way to reward loyal customers for every bottle bought and to persuade less frequent buyers to try Crisp ‘n Dry out.”
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