Available in three flavours: Milk & Cereal, Apple with a hint of Cinnamon, and Fruit & Fibre.
The Milk & Cereal and Apple with a hint of Cinnamon flavours will also be available in 50g single packs of four biscuits.
The launch will be supported by £6m of media spend, including national TV advertising, an outdoor advertising campaign, PR, sampling, shopper marketing and digital activity.
The campaign will build on the ‘Fuel for big days’ mantra adopted by the umbrella Weetabix brand.
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