At the end of this year, the online grocery market will account for 3.8% of total grocery spend in the UK and is projected to increase to 6.0% by 2016.
The following findings were also unveiled at IGD’s Online Grocery Retailing event, taking place at the British Museum.
The manufacturer perspective:
IGD ShopperTrack research:
Joanne Denney-Finch, chief executive, IGD, said: “A digital explosion is taking place and technology is advancing in leaps and bounds. Just in the last twelve months we’ve seen an array of innovations in the online arena and we expect this to continue.
“Although online grocery retailing only accounts for 3.8% of the total grocery market, it is the fastest growing grocery channel and one which will be used more widely in the future as shoppers become increasingly multi-channel. Our research shows us that even those shoppers that don’t currently buy their groceries online (33%) intend to do so in the future.
“As the market is constantly changing, it’s still difficult to predict exactly what online grocery retailing will look like in the next few years. What is exciting, however, is how the digital revolution will evolve and shape our industry in the years to come.”
© FoodBev Media Ltd 2021
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