Israel based fruit juice company Prigat have enlisted the services of P.E.T Engineering to create a renewed image and packaging design.
P.E.T. Engineering was asked to create a packaging design that was easy to handle when pouring. The new bottle is now tall and slender with a straight surface down the middle that makes the bottle easy to grip.
The designers also wanted to emphasise the size of the naturalness inspired by the soft lines and the roundness of the fruit with which the juices are made.
The new bottle has been developed in sizes 0.5 and 1.5l with the aim to reduce the carbon footprint thanks to the 20% plastic saving compared to the previous bottle design.
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