Coca-Cola Enterprises is introducing stevia to Sprite. The reformulation has enabled the number of calories in the brand to be lowered by 30%. Read more
Artisan crisp brand Burts Chips has announced two new flavours, the first to be introduced to the market since the brand relaunched in January. Read more
Southern Comfort 100 proof has released a limited edition gift pack in conjunction with its partnership with the World Series of Poker. Read more
Sweden’s Skånemejerier has introduced a new range of protein-enriched milk drinks and yogurts. Read more
Pim Vervaat will take over as CEO of RPC Group on 1 May 2013. Claire Rowan caught up with him in Germany recently and asked him about the company's outlook for the business and the role he will play in its success. Read more
Iconiq Drinks and its Iconiq Shlurp flavoured milk range set its new partnership with Barnardo’s in motion recently as title sponsor of the 2013 Brighton Mini Mile in the UK. Read more
Pearlfisher New York has created the brand strategy, brand identity, packaging design, tone of voice and website template for a new challenger meat brand called Mindful Meats. Read more
M&G Group has signed a licensee agreement with Alpek SAB de CV for IntegRex PTA technology. Read more
As part of a promotional campaign, Norwegian soft drinks company Solo has launched an 8-metre-tall replica soda bottle fitted with solar panels, a camera, and tracking technology and set it adrift in the ocean. Read more
The Canadian ice cream sector will show positive value growth over the next five years, at a compound annual growth rate (CAGR) of 2.4% to 2017, says a new Canadean report. Read more
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