The Pulse Beverage Corporation has secured The Odom Corporation, a major wholesaler for the Pacific Northwest which includes territories in Oregon, Northern Idaho and Eastern and Western Washington State (US). Read more
SABMiller has submitted its response to the UK government’s consultation on its proposed alcohol strategy, highlighting research that shows the policy will disproportionately affect responsible drinkers, particularly those on low incomes, while... Read more
New research from Mintel finds nine in 10 (89%) Brits are now on a budget. For many, budgeting has become a part of daily life and it seems Britain’s affluent are feeling the pinch too. Read more
Tata Starbucks Limited, the 50/50 joint venture between Starbucks Coffee Company and Tata Global Beverages, has launched the first Starbucks store in New Delhi. Read more
This limited production chocolate flavoured whiskey is created by infusing Kings County Distillery Moonshine with the leftover cocoa husks from Mast Brothers Chocolate, a Brooklyn-based craft chocolate company. Read more
Heinz Breakfast Cereal Sachets contain dry cereal created especially for babies aged 4+ months. Each 30g sachet is designed to offer two individual servings. Read more
Fuel Breakfast Milk Drink is the first drink to be merchandised in the cereal aisle and will sit alongside other Fuel products, including [Fuel Granola](https://www.foodbev.com/news/fuel-energy-cereal-for-sports-and-fitn#.URNoKKV-x5g) and Fuel P... Read more
[PET Engineering,](https://www.foodbev.com/organisation/pet-engineering) Italian company specialised in the design and industrialisation of PET containers, launches the renewed version of its website following the Responsive Web Design model. Read more
Antonio Banderas will star in a new Wrigley’s UK advertising campaign, which will promote Extra sugar-free gum. Read more
Elaine Hindal, chief executive of alcohol education charity Drinkaware has responded to the recent study by the Department of Health which shows drinkers can underestimate their alcohol intake. Read more
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