By commissioning research from independent and well-respected organisations SABMiller has sought to understand the public health and economic impact of minimum pricing.
The analysis that has been carried out shows that a minimum price of 45p would have the greatest impact on low income consumers, particularly those living in Yorkshire, Wales and the East Midlands.
It also found that because consumption rises in line with income it would have no impact on the top 20% of earners – the group with the greatest proportion of hazardous and harmful drinkers.
A review of all the public health funded evidence on the price sensitivity of drinkers has also found that heavy drinkers are the least responsive to increases in price.
In addition, SABMiller is concerned about the negative impact that minimum pricing could have on the UK’s ailing pub industry. Four in 10 people (39%) who took part in a recent YouGov survey said they would drink less in the pub if minimum pricing increased the cost of drinking at home.
Source: SABMiller
© FoodBev Media Ltd 2024