Red Bull has unveiled its UK plans for Sugarfree in 2008, with heavyweight support in the on-trade to raise consumer awareness, educate consumers about product benefits and encourage trial. Read more
Spanish executive Luis Bach, 52, has taken over as CEO of France’s Orangina Schweppes group. He succeeds Marie-Bernard Trannoy, who has been appointed non-executive vice president. Read more
Water UK, which represents all UK water and wastewater service suppliers at a national and European level, and which provides a positive framework for the water industry to engage with government, regulators, stakeholder organisations and the pu... Read more
The MD of Allpure Filters has announced that the UK company has split from Hydralectric Appliance and is now under his sole control. Read more
SolMaya Brands has launched a new line of Latin-flavoured, ready to drink dairy beverages at the recent Expo Comida Latina/Cultural Food Expo in New York City – the industry’s largest Hispanic food and beverage show in the US. Read more
Lucozade, the UK’s number one Sports and Energy drink, is set to take the stimulation drinks category by storm with the launch of Lucozade Alert. Read more
The new cheese with the tongue-twisting ingredients has been produced by The Cheese Company. The product name is Tickler with Love and has been designed with Valentine’s Day and Mothers’ Day in mind. Read more
The single malt whisky producer used the Simpson Label Company to redesign labels and packaging. Read more
Welch's has announced the use of First Flavor's Peel 'n Taste flavour strips in its soon to launch print ad. Read more
UK-based soft drinks producer Britvic is reportedly planning a €3.2m ($4.7m) overhaul of its bottled water brand Drench for the second time in less than a year in an attempt to boost sales. Read more
© FoodBev Media Ltd 2022
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