The agreement represents the first UK sport sponsorship by the world’s third largest pizza company.
“Papa John’s is the recognised leader in quality, which extends from our superior pizza to our leading-quality partners,” said John Schnatter, Papa John’s founder, chairman and CEO. “Much like the NFL in the US, The Football League is a premier brand in the UK, and we are delighted to be associated with the league and its passionate fans.”
The deal allows Papa John’s the exclusive rights to The Football League’s marks, and its digital assets, including online banners, dedicated emails to league and club fans, and exclusive Facebook and Twitter promotions.
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