Lucinda Bruce-Gardyne developed Genius bread after failing to find good quality gluten-free and wheat-free bread suitable for her gluten-intolerant son.
Based in Edinburgh, Genius is now the leading UK gluten-free brand with a 47% share in the Free From Bread category, and with a wide range of products in the UK and overseas, including gluten-free breads, rolls and pastry.
Sarah Cattle, Pearlfisher creative director, said: “The new Genius identity has been redesigned to feel confident, modern and friendly, representing the forward-thinking successful brand that Genius is, while still staying recognisable to loyal customers.
“The thought-bubble represents the imagination and creativity that goes into everything Genius does, and as a stamp to reinforce the brand’s position as a leader in developing gluten-free across the world.”
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