Pepperidge Farm, a division of Campbell, has expanded its Goldfish range with the introduction of baked potato chip-inspired snacks, Goldfish Crisps.
Goldfish Crisps are baked snacks that are light, airy and bite-sized, featuring a “slightly bigger format” than traditional Goldfish crackers.
The crisps will be available in three flavours: sour cream & onion, cheddar and salt & vinegar.
Janda Lukin, SVP and chief marketing officer of Campbell’s Snacks, said: “Goldfish Crisps are the newest addition to the Goldfish family…With Crisps, we are combining the crave-able qualities of chips with the iconic shape and always-baked deliciousness of Goldfish for a brand-new, irresistible and flavourful snack.”
Goldfish Crisps will roll out to retailers nationwide in January for an SRP of $4.79 per 177g bags.
© FoodBev Media Ltd 2024