The new product is a result of extensive flavour development and consumer testing in the country.
It will be available in a 25cl can, 50cl PET bottle and a 20cl returnable glass bottle.??PepsiCo India beverages CEO Gautham Mukkavilli said: “It is of great significance that a second mainstream cola from the PepsiCo portfolio has been developed for the Indian consumer.
“India-centric innovation or ‘indovation’ is a key growth driver for our business. It is our biggest launch in recent years and we are committed to invest behind the brand and make it a key player in the carbonated beverage segment.”
Hindi film actor Sushant Singh Rajput features on the launch advertising for Pepsi Atom.
Source: PepsiCo India
See the FoodBev Pepsi Gallery.
© FoodBev Media Ltd 2024