The ad will debut on Pepsi social media channels and will air concurrently through the MLB Playoffs, World Series, NFL season and The X Factor. The new creative launches with a 30 second ad, titled ‘Showdown’ that features a head-to-head competition between Brees and One Direction.
The campaign, which will include television ads and digital content, was produced by TBWA/Chiat Day, directed by Baker Smith and features One Direction’s single Live While We’re Young.
Angelique Krembs, VP marketing, Pepsi, said: “Music and sports are at the core of the Pepsi DNA. This campaign brings together iconic figures from both of those worlds in a fun and memorable way that only Pepsi could deliver.”
Source: PepsiCo
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