Musical artists include Kelly Rowland, Janelle Monae, Rita Ora, Don Omar, Santigold, Timbaland, R3hab and Jetta.
Each week, Pepsi will premiere songs off the album as singles on the iTunes store, with accompanying ‘filmtracks’ free to view the same day on Pepsi’s special website, The Game, as well as artists’ YouTube or Vevo channels.
“This visual album is a celebration of different artistic talents and intertwines two art forms that up until now existed mostly in service of one another,” said Frank Cooper III, chief marketing officer, global consumer engagement, PepsiCo. “With Pepsi Beats of the Beautiful Game, we are finally elevating these art forms to an equal plane and showcasing them on a global level.”
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