PepsiCo has announced the introduction of two new flavour varieties to its Mtn Dew Kickstart brand of coconut water-infused energy drinks.
New pineapple orange mango and strawberry kiwi flavours are available in 12oz can formats, and fuse the energy drink with real fruit juice and coconut water. They will join the brand’s existing product portfolio, which includes orange citrus, fruit punch, black cherry and limeade varieties.
The company says that the brand has been “one of PepsiCo’s most successful beverage product launches in the past ten years”; after Mtn Dew Kickstart launched two years ago, year-on-year growth of more than 50% and annual retail sales of nearly $250m have been reported.
Greg Lyons, vice president of marketing for Mountain Dew, said: “Mtn Dew Kickstart has been a huge success since it launched two years ago and we’re continuing to build the portfolio with the addition of two new flavours. [It] is the ultimate beverage to get guys charged for whatever adventure they are taking on – big, small, every day or epic.”
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