The agreement, signed by leadership representing PepsiCo, Tingyi and the resort’s two joint venture owner companies, is a significant milestone in the resort’s pre-opening development.
PepsiCo and Tingyi Holding will also have an integrated brand presence in key locations and experiences within Shanghai Disney Resort. The alliance partners will also develop high impact co-marketing campaigns to activate their products and help promote the Shanghai Disney Resort.
Source: PepsiCo
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