Pepsi’s ‘Amp Up Before You Score’ iPhone application categorises women into 24 types and then uses the Apple smartphone’s internet capabilities to link users to information about them and what they like.
Amp is an energy drink made by PepsiCo.
People offended by the application shared their ire with PepsiCo, which fired off an apology on Twitter.
“Our app tried 2 show the humorous lengths guys go2 get women,” said the Twitter message (in typical shorthand). “We apologise if it’s in bad taste and appreciate ur feedback.”
Source: FoodWeek
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