A prototype of the Social Vending System will debut at the National Automatic Merchandising Association’s One Show in Chicago (27-29 April).
Using digital technology, PepsiCo’s Social Vending System enables any user to gift a friend by selecting a beverage and entering the recipient’s name, mobile number and a personalised text message.
There’s also the option to further personalise the gift with a short video recorded right at the machine. The gift is delivered with a system code and instructions to redeem it at any PepsiCo Social Vending system. When the recipient redeems his or her gift, they’re given the option of either thanking the original sender with a gift of their own or paying it forward and gifting a beverage to someone else.
PepsiCo’s innovative use of telemetry with the Social Vending System also delivers operational benefits, allowing customers to closely manage inventory levels and delivery scheduling remotely, and update digital content online, enabling them to change messaging and media content as needed.
The Social Vending System was conceived by PepsiCo’s newly formed Equipment Innovation group, whose mandate is to leverage emerging technologies to deliver relevant brand experiences for consumers through equipment.
The design and UI were created in collaboration with Milwaukee-based DCI Marketing and Protagonist, located in Venice Beach, California.
Source: PepsiCo
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