The Dream Machine Recycle Rally is a national program that aims to raise awareness of the importance of recycling among students, and gives participating schools a chance to earn rewards and compete for prizes.
The Dream Machine Recycle Rally is part of the broader Dream Machine recycling initiative, a collaboration between PepsiCo, Waste Management and Keep America Beautiful.
Through the Dream Machine recycling initiative, PepsiCo aims to create strategic partnerships to help increase the US beverage container recycling rate to 50% by 2018 by providing greater access to recycling receptacles.
Schools participating in the Dream Machine Recycle Rally earn points for every non-alcoholic aluminium can or plastic bottle collected through the programme, and schools can redeem those points with local businesses and major retailers for rewards such as sporting goods, electronics, gift cards, educational events, and music, books and videos.
Anna Palazij, Dream Machine Recycle Rally programme manager, said: “Since the Dream Machine Recycle Rally launched in December 2010, more than 200,000 students have participated and recycled over fivem bottles and cans. We are thrilled to continue the program this school year and eager to help youth learn about the personal and environmental impact they can make, just by recycling.”
Download related videos, and read a blog post announcing the launch of the 2011/2012 Dream Machine Recycle Rally, available here.
Source: PepsiCo
© FoodBev Media Ltd 2024