Now in its third year, the Dream Machine Recycle Rally is a national (US) programme that aims to encourage students, grades K-12, to make recycling a part of their everyday lives and offers participating schools the chance to earn rewards and compete for contest prizes.
Since the Dream Machine Recycle Rally launched in 2010, more than 500,000 students in approximately 900 schools in 34 states nationwide have made an environmental impact, recycling an estimated 25 million containers through the programme, the company said.
The Dream Machine Recycle Rally is part of the broader Dream Machine Recycling Initiative – a multi-year collaboration between PepsiCo, Waste Management and Keep America Beautiful.
With the Dream Machine Recycling Initiative, PepsiCo aims to create strategic partnerships to help increase the US beverage container recycling rate to 50 percent by 2018, by providing greater on-the-go access to recycling receptacles.
Source: PepsiCo
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