PepsiCo is testing out Drinkfinity, its new ‘personal and portable hydration system,’ in the Brazilian online marketplace.
The reusable bottles, which are used in conjunction with flavoured pods, are now available as a $34 ‘welcome kit’, exclusively at drinkfinity.com, and only in Brazil.
The ‘welcome kit’ consists of the bottle and two 10-packs of pods in a choice of five flavours, including pineapple dragonfruit and apple guarana. Pod refills are available at $5.60 for five pods. Other flavours include grapefruit yerba mate, pomegranate plum and banana açaí.
The theme for the launch communications plan is ‘Thirsty for Life’ and includes a one-minute video of an active young man’s day, from the moment he springs out of bed. He’s at the gym, cycling outdoors, at work, and at the beach, periodically mixing a Drinkfinity beverage and sharing it with friends. According to reports, there will also be a series of 50 micro videos, each highlighting different features like flavours, how the product is used and sustainability.
In a post on its website, PepsiCo says: ‘Drinkfinity is coming soon to more countries’.
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