With its unique TV environment at point-of-purchase, GSTV will help the brand reach a customer just before making a purchase decision.
“GSTV is a great example of a partner who’s playing a vital role in helping us connect with our consumers in meaningful ways when they’re most receptive to our messages,” said Seth Kaufmann, director, media strategy & investment, PepsiCo North America Beverages. “Our partnership with GSTV allows us to add value to the consumer experience, ultimately deepening our relationship with our consumers and driving our business as a result. It’s also an added bonus that they’re closest to the moment of truth in a key strategic retail channel for us, ensuring our consumer connections translate into sales.”
“We’re excited that PepsiCo sees value in our offering, which is a TV platform in an actionable environment near point-of-purchase,” said David Leider, CEO of Gas Station TV. “With the definition of TV evolving, more effective options such as GSTV answer the inherent issues facing traditional at-home TV, such as DVR penetration and audience fragmentation. Our relationship with Pepsi is proof that our TV platform is being included in clients’ TV mix just like any traditional broadcast or cable network.”
Source: Gas Station TV
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