To help consumers manage their calorie consumption, PepsiCo will list calorie content on the front of its beverage containers, vending machines and fountain equipment by the end of 2012.
Packages up to 20oz will be labelled with total calories, and multi-serve containers will be labelled with calories-per-serving based on 12oz servings.
“We applaud the effort being led by First Lady Michelle Obama to address obesity in the US and believe that her ‘Let’s Move’ campaign can add significant momentum and leadership to many efforts under way,” said Indra Nooyi, PepsiCo chairman and CEO.
“We have learned over the years there’s no silver bullet to solve obesity,” she added. “No single entity can do it alone. We need a guiding coalition in which individuals, companies, health agencies, consumer groups and governments all take on their appropriate responsibilities. Major food companies such as PepsiCo are in a unique position to be leaders in health and wellness because of our resources, brands, research and development capabilities, consumer reach and logistics expertise.”
Source: PepsiCo
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