Now in its third year, PepsiCo10 identifies promising emerging technologies that can be applied to brands to engage consumers in new ways to help drive sales. PepsiCo10 Brazil will be the first PepsiCo10 programme focused on an emerging market.
In addition to attracting startups, PepsiCo10 Brazil will focus on engaging tech-savvy ‘Millennials’ by inviting submissions from university students across Brazil.
Business sustainability is included among the four submission categories, joining entertainment, mobile and retail, reinforcing the priorities and interests for PepsiCo’s Brazil business.
Source: PepsiCo
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