Clearly Drinks has given its Perfectly Clear flavoured water brand a new look in the UK as it aims to capture consumer attention on shelf.
The rebrand has been part of a company-wide growth strategy to meet a rise in demand for low-calorie and sugar-free soft drinks.
The children’s range comes in lunchbox-friendly 330ml bottles, available in three flavours: blackcurrant and apple, strawberry, and orange. The range has no artificial colours or flavours and is sugar free.
Speaking on the new design, Katerina Gilbert, marketing director at Clearly Drinks, said: “Following the success of the first wave of Perfectly Clear rebranded range, we are now extremely excited to reveal the new look of our kids’ range. Sugar in soft drinks, especially in children’s drinks, is at the forefront of consumer minds at the moment.
“In light of the recent sugar tax levy and the particularly warm weather, parents are actively seeking for sugar-free, yet tasty drinks to keep their children hydrated.
“Perfectly Clear flavoured water range offers tasty hydration, with the added health benefits of no added sugar, and now we have a vibrant and eye-catching brand to complement this great product.”
In 2016, Perfectly Clear expanded its product offering with a multipack release and a new coconut flavoured water.
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