According to the company, this is providing the management team with updated information to make decisions quickly.
“Brand distribution in Asia is challenging because consumer purchasing habits can change rapidly,” said Joanna Tsang, data warehouse manager, Pernod Ricard Asia. “In order to continue growth in the region, it’s critical for us to remain up to speed with the latest marketing intelligence and IBM’s Big Data and Analytics technology allows us to do that.”
IBM’s PureData System for Analytics powered by Netezza technology improved Pernod Ricard Asia’s processes significantly, speeding data loading time by over 50% and generating reports 60% faster.
For example, rather than having to wait until the middle of the afternoon, the company’s top management now has the daily volume report, which consolidates data from all 13 markets (available first thing in the morning) giving them transparency of business performance in a timely manner.
Pernod Ricard Asia adopted a country-by-country approach to migrate the data warehouse to the new environment, ensuring any issues were properly ironed out without impacting the whole operation.
Source: Pernod Ricard
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